Put your finished turf in front of the yard next door.
The muddy yard, then the green lawn. That picture sells turf to people who never typed a word into Google.
- Reach the dog owners and the golfers down the block
- Win the next job with the yard you finished last week
- Keep showing up for everyone who priced it and went quiet
We use your finished turf installations to advertise on Facebook and Instagram. Pet yards, putting greens and bare new-build gardens get different creative, with follow-up for homeowners who need time to compare.
Turn the last install into the next ad
The muddy yard becoming a finished lawn is the starting point. We make separate versions for pet owners and golfers, using your actual projects and explaining the benefit that fits each yard.
Give interested homeowners a useful next step
The ad leads to relevant projects and pricing, with a form asking approximate size and project type. Retargeting shows reviews and installation details to people who visited but have not requested an estimate.
What clients say
“The Demand Capture System transformed how we handle leads. The instant response time and automated booking has allowed us to capture opportunities we were missing before. Highly recommend their approach.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Initial 90-day term, then month to month. Your ad accounts stay yours.
One turf installation company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
What footage do I need?
Before and after photos or short phone clips from real installations. Capture pet yards and putting greens separately, including the preparation where possible.
Can we advertise several types of turf work?
Yes. We separate the creative and landing pages so a putting green enquiry is not sent to a generic lawn gallery.
How do you measure whether the ads work?
We track enquiries and quoted installations by campaign. Your own results determine the budget; a low lead price alone does not prove it works.
What does Meta management cost?
$750 a month per service area plus ad spend, paid direct. One turf installer per area, first come first served, while you are a client.
Explore the turf installation market details
The turf installation ad that works, and what it costs
- The creative
- The same yard twice, muddy and patchy, then green. Say no mowing and no watering, because that is what buyers name first, and put a dog on the turf if you install pet turf.
- Cost per lead to expect
- $41.26 cost per lead Home and Home Improvement, $45.50 Home Services, $27.66 all-industry (WordStream 2025 lead-objective benchmarks via AdManage, July 2026). No turf-specific Meta benchmark.admanage.ai, 2025
- When to run it
- Spring through early summer (Realturf, Mar 2026: spring is one of the busiest seasons; plan early to finish before peak summer demand). Shoulder: Late summer and fall, once the spring and early summer rush is over. Installs keep running until the ground freezes.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- Sod costs a fraction of this, so why would I pay for turf
- Does it get too hot to walk on in summer
- Is it going to look fake from the street
- The dog uses the yard, so will it start to smell
- The big box store sells rolls, why not do it myself
- I keep reading about chemicals and microplastics, is it safe for kids
- Will my water district rebate pay for any of it
- Will the homeowners association approve it, and is it still allowed here