Deck Building Marketing Agency

New builds, refinishing, composite conversions, repairs. We build the site that closes the $10k+ deck project and the recurring refinishing customer.

• New-build vs refinish landing pages (separate buyer intents)
• Material education pages (pressure-treated / cedar / composite / hardwood)
• Annual maintenance program page (recurring revenue from refinishing customers)
• Project gallery filtered by deck type, size, and material
• Google Search + Houzz / Pinterest integration for portfolio-driven buyers

Decks generate both high-ticket installation revenue ($10k–$50k) and recurring refinishing revenue ($500–$2,000 every 2–3 years). The site that handles both flows — converting new-build buyers AND capturing refinishing customers into annual programs — multiplies a deck business's lifetime value per customer by 3–5x.

Frequently asked questions

How do I capture both new-build and refinishing customers?

Separate landing pages with separate value props. New-build buyers shop on design, materials, and budget. Refinishing buyers shop on convenience, schedule, and not having to think about it. Same site, different funnels.

Should I offer composite vs wood education on my site?

Yes — homeowners obsess over this decision. A clear, honest "composite vs cedar vs pressure-treated" page with pros/cons, pricing ranges, and maintenance commitment is one of the highest-converting pages on most deck-builder sites.

How profitable is the refinishing side of deck work?

Very. Refinish customers don't shop heavily on price — they want it done before summer and they want it done well. Margins are typically higher than new builds because there's no demo or framing cost.