Deck Building Marketing Agency

New builds, refinishing, composite conversions, repairs. We build the site that closes the $10k+ deck project and the recurring refinishing customer.

• New-build vs refinish landing pages (separate buyer intents)
• Material education pages (pressure-treated / cedar / composite / hardwood)
• Annual maintenance program page (recurring revenue from refinishing customers)
• Project gallery filtered by deck type, size, and material
• Google Search + Houzz / Pinterest integration for portfolio-driven buyers

Decks generate both high-ticket installation revenue ($10k–$50k) and recurring refinishing revenue ($500–$2,000 every 2–3 years). The site that handles both flows, converting new-build buyers AND capturing refinishing customers into annual programs, multiplies a deck business's lifetime value per customer by 3–5x.

Frequently asked questions

How do I capture both new-build and refinishing customers?

Separate landing pages with separate value props. New-build buyers shop on design, materials, and budget. Refinishing buyers shop on convenience, schedule, and not having to think about it. Same site, different funnels.

Should I offer composite vs wood education on my site?

Yes, homeowners obsess over this decision. A clear, honest "composite vs cedar vs pressure-treated" page with pros/cons, pricing ranges, and maintenance commitment is one of the highest-converting pages on most deck-builder sites.

How profitable is the refinishing side of deck work?

Very. Refinish customers don't shop heavily on price, they want it done before summer and they want it done well. Margins are typically higher than new builds because there's no demo or framing cost.