Deck Building Website Design
A dual-funnel deck builder website built to win $10k–$30k new builds AND recurring refinish work — composite vs wood, portfolio, financing. $2,500 + $47/mo.
Most deck builder websites serve one audience with one generic page — but deck builders have two completely different buyers: the $10k–$30k new-build customer and the $500–$2k refinish customer. A single page under-serves both.
- Dual-funnel structure — separate paths for new builds ($10k–$30k) and refinishing ($500–$2k)
- Material brand pages (Trex, TimberTech, AZEK) that capture brand-aware, higher-budget buyers
- Composite-vs-wood education that helps buyers decide and positions you as the expert
- Filterable portfolio (multi-level, pool decks, materials) + drone showcase
- Financing callout for new builds + recurring-refinish signup + fast mobile load
Deck builders leave money on the table by serving two distinct buyers with one page. The new-build buyer ($10k–$30k) wants portfolio and financing; the refinish buyer ($500–$2k, recurring) wants speed and price. A dual-funnel site converts both; a generic page converts neither well.
Frequently asked questions
How much does a deck builder website cost?
A deck builder website is $2,500 + $47/month — dual-funnel structure, material brand pages, portfolio, financing, and content included. Comparable agency builds run $5k–$8k.
Why a dual-funnel deck website?
Deck builders have two buyers: $10k–$30k new builds and $500–$2k refinishes. They want different things. A dual-funnel site converts both with the right content and offer; one generic page under-serves both.
Can you build Trex / TimberTech brand pages?
Yes. Brand-aware buyers convert at 35–50% versus under 25% for brand-unaware. We build dedicated brand pages that capture "Trex installer near me" type searches.
How long does the build take?
1–2 weeks. You provide project photos, materials, and certifications; we build the dual funnel and brand pages.
Do I own the website?
Yes — everything is yours. $47/mo month-to-month after 90 days.
Do you only do deck builders?
We serve 19 exterior trades. The system was built in turf cleaning (Murphys Turf); the dual-funnel, brand-anchored approach is exactly what deck builders need.