Reach the family who just moved in to someone else's yard.
Plenty of backyards get redone soon after a move. Aim at those households in the months after they arrive, with a yard you built.
- Film a family using the finished yard
- Sell design consults in February and March
- Reach visitors who priced a yard and left
Facebook is where you meet the backyard buyer before they search. The ad that earns attention is a minute of a real yard you built, with a family using it. Aim it at people who moved recently and at visitors to your site, and sell design consults in late winter, while plans are being drawn.
Film the yard being lived in
Pipeline On's fix for weak landscaping ads is a 60-second walkthrough of a finished patio with the family using it (Pipeline On, 2026). A design-build firm can tell the whole story in that minute: the drawing, the crew on site, the dig, then dinner outside. One job told start to finish says more than a slideshow of ten.
Who sees it, and when
Pipeline On suggests aiming at people who moved in the last 90 days, inside your service area (2026). Check that Ads Manager still offers that audience before you plan around it. Add people who visited your site without booking. In February and March, the offer is a design consult. Once spring builds begin, show finished yards and the month your next build slot opens.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
See all the client results
What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Which worry should the ad answer?
How long the yard will be torn up. Put the dates in the video: the week the crew arrived and the day they left. A buyer who sees a clear start and finish can picture their own spring. Keep budget talk for the landing page.
Are new movers the main audience?
One of two. Personalizing a recently bought home drove 20% of 2026 outdoor renovations in Houzz's study, while 41% were replacing outdoor features that had worn out or broken. Run a fresh-start ad for the first group and a repair-and-upgrade ad for the second.
What if we have no video yet?
Start with the next job, from the first visit. Film from the same spot at the start, mid-build and the end, then record a minute with the clients once they are using the yard. Get their permission in writing first.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One landscape construction company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the landscape construction market details
The landscape construction ad that works, and what it costs
- The creative
- Video of a real yard beats a still photo. Show the yard before, the crew on site, then a slow walk through the finished patio with the homeowners using it.
- Published cost per lead
- $25 to $60 for Facebook lead ads (general landscaping); $45 to $80 in Arizona in 2026; lower intent for hardscape than Google searchpipelineon.com, 2026
- When to run it
- April through June. Across 61 landscaping Google Ads accounts, April had the highest lead volume and the guidance is to double spend in April. Shoulder: February and March, when people are drawing plans and taking quotes. Then September through November for fall installs, drainage and lighting.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- This costs more than I thought, and I hear people go over budget
- How long is my yard torn up, and when could you actually start
- Will the finished yard look like the drawing you showed me
- Why am I paying for a design before anyone digs
- Who pulls the permits, and does a wall like that need an engineer
- Can we do it in stages instead of all at once
- How do people pay for a job this size
- Is it your own crew, or someone you hire in