Sell the design in winter, build it in spring, come back for phase two.
A backyard gets bought in steps: a plan, a first build, then the rest. Your marketing runs in the same order, one step at a time.
- Get the galleries and budget guide up before any ad
- Have search running before the April rush
- Bring each finished yard back for its next phase
A design-build firm sells a plan before it sells a build, and the marketing follows that order. Project galleries and a budget guide come first, because every ad lands on them. Search goes live before spring. Facebook keeps planners in touch. Past clients hear about their next phase before the season starts.
Build the season before you spend on it
Evergrow's 2024 benchmark of 61 landscaping ad accounts advised doubling search spend in April and halving it after May (Evergrow, 2025). Its leads were thinnest in January and dearest in December. So the winter months go to finished designs, spring start dates sold ahead, and ads built and tested at low spend before the busy weeks.
Last year's clients are this year's phase two
Large yards often go in stages, and the first stage tends to bury the footers, drainage and conduit sleeves that later work needs (Cincinnati Landscaping). Keep a note of what each client left for later, such as lighting, a kitchen or a pergola. Contact them before the next season starts. They already know your crew and your work.
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“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
What comes first, the website or the ads?
The website. An ad can only send someone to a page, and a backyard buyer wants to see a yard like theirs with a budget beside it. Put up the galleries and a budget guide first, then turn the spending on.
Who else is the homeowner likely to hire?
Usually not another design-build firm. Houzz's 2026 outdoor survey found 26% of renovating homeowners used a landscape contractor, 20% a stone, paver or concrete pro, and only 5% a design-build firm. Your marketing has to show why one team for design and build is worth choosing.
How do we know the plan is working?
Count design consults and signed builds by project type, not leads. Lead prices move too much to steer by: one landscaping sample went from about $46 a lead in 2024 to about $81 in 2025, then about $61 for January to July 2026 (99calls, 2026).
See what fits your business.
One landscape construction company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the landscape construction market details
The landscape construction year, and where the money is
Researched, not guessed. Every line names where it came from.
- Peak
- April through June, and April brings more calls than any other month of the year. Patios and full backyard builds get bought in spring, so the season's build slots are filled in those weeks.evergrowmarketing.com and pipelineon.com
- Shoulder
- February and March, when people are drawing plans and taking quotes. Then September through November for fall installs, drainage and lighting.
- Quiet
- December and January. Bookings are thinnest and ads cost the most. Fill it with design work and spring build slots sold in advance.
- What triggers a call
- A patio, wall or walkway that has broken down; A new house with someone else's yard on it; A pool going in with no yard around it; Getting the back yard ready before a sale; Money and time finally lining up for the yard
- Typical residential job
- A full backyard build runs $15,000 to $50,000. One piece on its own, like a retaining wall, is closer to $3,500 to $9,400.homeadvisor.com and yardzen.com, 2026
- Comes back
- The build is one time, but phase one buries the drainage and conduit for the next one, so lighting, an outdoor kitchen or a pergola comes back later. Big yards often go in stages, and irrigation and lighting bring service calls.
Google first for landscape construction. Here is why.
- First channel
- Google first. Somebody stands in their backyard in April, decides this is the year, and types the cost into their phone. Meta comes later in patio season, showing the before and after of a yard you just finished.
- Second channel
- Facebook puts the finished yard in front of people who were not searching yet. Use it to get back in front of site visitors, reach people who just moved in, and sell design consults before spring.