Film the crane pick. Post it that week. Retarget for a month.
Phone footage from your own jobs shows how your crew handles a tree near a house, which is what a homeowner wants to see before letting you in the yard.
- 15 to 45 second vertical clips from real removals
- Storm cleanup posted while the street still remembers it
- Site visitors retargeted for 30 days with your credentials
Google catches the urgent call. Facebook shows people near your jobs what your crew looks like at work. The ads that suit tree work are short phone clips of real removals, storm cleanup posted that week, and 30-day retargeting of people who visited your site but did not book.
Clips that answer "will it hit my house"
One tree ad guide recommends 15 to 45 second vertical clips shot on a phone, with crane picks among the best footage (Home Service Direct, 2026). Show the rigging, the lowering and the clean yard at the end. A homeowner afraid for the roof, the fence or the gutters needs to see controlled work, and a clip shows it faster than any line of copy.
When to run which ad
Run storm cleanup clips in the days after a storm, aimed at the areas that were hit. Keep retargeting on all year with a 30-day window (Home Service Direct, 2026). In winter, switch to dormant pruning, the work the slow season suits best. Tie the spend to how many crews you have free that week.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Which doubts should a tree ad answer?
The ones homeowners raise: whether the crew is insured, whether it is a real arborist or a door knocker, whether cleanup and the stump are included, and whether they must pay up front. Pick one per ad and answer it with proof, such as a certificate or a clean yard.
Should a tree ad show a price?
For stump grinding, it can. Lawn Love puts the first stump at $120 to $210 (2025), an easy job to price. Removals swing too much with height and access, so offer a free written estimate instead.
Can we use stock footage in tree ads?
No. Homeowners are judging your crew, your gear and how you leave the yard, and stock clips show someone else's. Film on every job, even ten seconds of the finished cleanup, so you always have fresh material after a storm.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One tree services company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the tree services market details
The tree services ad that works, and what it costs
- The creative
- Short vertical video of your own crew. The crane lifting a trunk off a roof, the before and after of a removal, the yard raked clean at the end. Storm cleanup filmed that week does the most work. No stock footage.
- Published cost per lead
- $25 to $60 a lead in one marketing agency's guide (Home Service Direct, 2026), a published range, not a forecasthomeservicedirect.net, 2026
- When to run it
- Spring (planned trimming, shaping, removals) with fall the second-busiest season as homeowners clear weak limbs before winter storms. Shoulder: Summer. Steady maintenance work, and the first real storms, which is when emergency calls start paying better than booked ones.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- Does that price include the cleanup, the haul away and the stump, or is that extra
- Are you insured, because if you are not and somebody gets hurt in my yard that lands on me
- Is that thing going to come down on my roof, my fence or my gutters
- Do I need a permit for this, and who deals with the city
- Does the tree actually have to go, or can it be cabled and saved
- Are you a real arborist or a guy who knocked on my door with a chainsaw
- Do I have to pay you before you start
- Will my homeowners insurance pay for this