The best mowing prospect just got the keys to a house on your route.
One lawn marketing guide names new homeowners in their first 90 days as the best prospects for a mowing contract (Pipeline On, 2026). Facebook's recently moved option, where your account offers it, can reach them.
- Show a finished lawn on a street they will recognize
- Give a dated offer, not another free estimate
- Answer the will-you-show-up question in the ad
Facebook does not catch people searching for a mow. It reaches the new owner on your route before they search, and the neighbor admiring a lawn you cut. The ad shows real stripes on a local street, makes one offer with a date on it, and asks for the address so the route can be checked.
A deadline and a deal
One lawn marketing guide's sample offer is "first mow free if you sign before June 15" (Pipeline On, 2026). The lesson is the shape: the same guide calls the free estimate what every competitor offers, and a dated deal tied to a season signup gives a reason to act now. Put a date and a real offer in every ad.
Meet the mowing worries head on
The doubts are about the crew more than the grass. Answer one in each ad, with the review count beside it.
- Will you show up every week, or vanish in July: name the mowing day
- Will you scalp it or leave clumps: show a close-up of a finished edge
- Am I locked in: say how cancelling works
- The kid down the street is cheaper: say you carry insurance, if you do
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
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What clients say
“Working with Ty has been truly great. Very communicative, patient, and easy to work with. Definitely recommend using his services.”
A few things you might be wondering
What does a Facebook lawn care lead cost?
Lead forms run $30 to $50 in most markets (Pipeline On, 2026). Fewer of them turn into customers than Google leads do, so judge the ads on yards booked, not forms filled.
Who should the mowing ads leave out?
Anyone beyond the streets you can mow without a long drive. Draw the targeting around existing routes rather than a circle around the shop, and keep current customers out of the new-customer offer.
Do the ads keep running in July?
Lighter, with the money moved to two jobs: filling the gap when a yard cancels, and the fall cleanup offer, which can start in August with a fixed number of slots and a finish date.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One lawn care company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the lawn care market details
The lawn care ad that works, and what it costs
- The creative
- Show a finished lawn on a street they recognize, stripes and clean edges. Lead with a real offer, a free first mow, not another free estimate. New movers respond best, so name their neighborhood.
- Published cost per lead
- $25 to $60 per lead-form lead (Lightspeed Social and Savant Marketing, cited by Pipeline On); $45 to $80 in Arizona 2026; April lows around $35pipelineon.com, 2026
- When to run it
- Late April through May: homeowners start service for the year and Google Ads cost per lead drops to $40 to $50, the cheapest window (Valley Marketing Group 2026). Fall is the busiest cleanup window because everyone needs leaves gone. Shoulder: June through August, when routes are full and new customers cost more. Then September and October, when cleanup and aeration pay better than spring work.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- The kid down the street does it for less
- Are you going to show up every week, or disappear in July
- Am I locked into a contract, and how do I cancel
- Every other week has to be cheaper, right
- Will you scalp it, leave clumps, or butcher the edges
- If I call, does anyone actually call me back
- Are you insured if the mower puts a rock through my window
- Why not just use one of those booking apps