Post it the morning after the heavy rain.
The overflow is fresh in their minds and the stains are on the siding. Your own photos of packed gutters and a clear downspout do the selling a stock image cannot.
- Real job photos, never stock
- A storm ad ready before the rain arrives
- Guard ads on a budget of their own
Gutter ads on Facebook work when they arrive with a reason: the rain last night, the leaves this week, the ladder they no longer want to climb. Real photos from your jobs carry it. The copy answers whether you flush downspouts and clean up after. Guard installs get their own ads, aimed at people who already visited your guard page.
Real photos, from real roofs
Use photos from your own jobs, never stock: the packed gutter, the pile on the tarp and the downspout running clear. A neighbor knows a real roof line when they see one. Aim the ad at the towns you serve, and keep a storm version ready so it can go out the morning after heavy rain.
The ladder is the objection and the reason
About 2.1 million ladder injuries were treated in US emergency rooms from 1990 to 2005, and where the place was recorded, 97% happened at homes and other non-work settings (Nationwide Children's, 2007). Say it plainly and kindly: the homeowner who is done climbing is your customer. Then answer the next two worries: downspouts flushed, and no mess left in the flower beds.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
See all the client results
What clients say
“Working with Ty has been truly great. Very communicative, patient, and easy to work with. Definitely recommend using his services.”
A few things you might be wondering
Do guard ads need a different audience?
Yes. Guard shoppers are comparing products and prices, so retarget people who visited your guard page with a comparison and your installed price per foot. Keep the cleaning ads for the seasonal push, so each budget shows what it books.
What should a fall gutter ad offer?
A date, not just a discount. October and November are the busiest weeks (Nizam Ud Deen, 2026), so an ad naming the week your crew will be in their town gives a reason to book now. Add the plan option for a spring return.
Will a free quote ad work for gutters?
Rarely on its own. A generic free quote ad gives no reason to act today. Lead with the photo, the problem it fixes, and a price or a date.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One gutter cleaning company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the gutter cleaning market details
The gutter cleaning ad that works, and what it costs
- The creative
- Use your own photos. The gutter packed with leaves, then the downspout running clear. Stock images and a generic free quote ad get scrolled past. Post right after heavy rain, while the overflow is fresh.
- Published cost per lead
- $18 to $55 per lead by campaign type in one agency's guide (its estimates, not a forecast): storm-damage $18 to $32, before/after retargeting $22 to $35, seasonal fall $25 to $38 (off-season $35 to $50), guard campaign $35 to $55homeservicedirect.net, 2026
- When to run it
- September to November; October and November are the top demand weeks, and search interest jumps roughly 300% from summer to peak fall in northern regions per Google Trends patterns (nizamuddeen.com, 2026). 65% of gutter service calls land in fall and spring (ngutter.com citing Gutter Contractor Association, 2026). Shoulder: March to May. Snowmelt first, then pollen and seed drop fill the gutters again. This is the second cleaning most houses need.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- I could do this myself with a ladder and a bucket
- Are you insured, and who pays if somebody falls off the ladder
- Do gutter guards actually work, or does the junk just sit on top
- Why is the brand on television so much more per foot, and what am I giving up
- How often do I really need this done
- Will you flush the downspouts, or just scoop the top
- If I buy guards, am I finished with cleaning for good
- Are you going to leave the mess in my flower beds