Meta ads for gutter cleaning

Facebook ads for gutter cleaning that run the day after the storm.

Storm-damage ads timed within days of a heavy rain bring leads at $18 to $32 and close at 42 percent in the trade’s own case studies (Home Service Direct, 2026). Real debris photos pull three times the click-through of stock. Generic free-quote creative fails.

Storm campaign on standby, switched on after heavy rain to the ZIPs that took it
Fall push at peak, 20 to 32 leads a month in the case data, and a guard campaign at $35 to $55
Before-and-after retargeting on site visitors, and the neighbours of every job

Facebook and Instagram ads work for a gutter cleaning company when they are timed: storm-damage ads within days of a heavy rain at $18 to $32 a lead and a 42 percent close, a fall push at peak, before-and-after retargeting at $22 to $35, and guard campaigns at $35 to $55 (Home Service Direct, 2026), all on real photos from recent jobs. Google still comes first for the searcher.

The scope of Meta in this trade

Google wins the person typing “gutter cleaning near me” in October. Meta wins two moments search cannot: the day after a storm, when the overflow is running down the siding and nobody has searched yet, and the guard decision, a $3,600 to $4,800 job in the trade’s case studies that starts with a photo, not a query. The same case data puts a client average at $33 a lead and 42 leads a month across campaigns (Home Service Direct, 2026), with storm ads the cheapest and guard ads the dearest, and it is blunt about what fails: generic “free quote” creative and traffic sent to the homepage.

The gutter cleaning ad that works, and what it costs

The creative: Real before/after photos from recent jobs (1.8% to 2.6% CTR vs 0.5% to 0.8% for stock), storm-damage timing right after a heavy rain (42% close rate), and a seasonal fall push at peak (20 to 32 leads a month); generic 'free quote' creative and homepage traffic fail (homeservicedirect.net, 2026) (support.google.com)
Cost per lead to expect: $18 to $55 per lead depending on campaign: storm-damage $18 to $32, before/after retargeting $22 to $35, seasonal fall $25 to $38 (off-season $35 to $50), guard campaign $35 to $55; client average $33 at 42 leads a month (homeservicedirect.net, 2026)
When to run it: September to November; October and November are the top demand weeks, and search interest jumps roughly 300% from summer to peak fall in northern regions per Google Trends patterns (nizamuddeen.com, 2026). 65% of gutter service calls land in fall and spring (ngutter.com citing Gutter Contractor Association, 2026).. Shoulder: March to May after snowmelt and spring pollen/seed drop; the second of the two recommended cleanings a year (homeadvisor.com 2026; fixr.com 2025).

What the ad has to answer before they click

The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.

price vs DIY ($20 to $50 in tools, homeadvisor.com 2026)
ladder safety and whether the company is insured (commercial buyers often require $1 million general liability, guttercleaningauthority.com)
do gutter guards actually work (LeafFilter class action alleged debris builds on top of the filter, classaction.org)
which guard type and why the branded ones cost 3 to 6 times more per foot
how often (once or twice a year vs Ned's Home recommending about 6 times a year)
will you flush the downspouts and clean up the mess
will guards void the need for cleaning entirely (no: Ned's Home says there is no such thing as a no-clog gutter)

Four campaigns, each with a trigger

Storm damage: a campaign built in advance and switched on within days of heavy rain to the ZIP codes that took it, creative of an overflowing gutter and the crew clearing it, at $18 to $32 a lead and a 42 percent close. Seasonal fall push: launched in September at peak with the biannual plan offer, $25 to $38 a lead, 20 to 32 leads a month; the same push off-season runs $35 to $50, which is why it waits for the leaves. Before-and-after retargeting on site visitors who priced and did not book, $22 to $35. Guards: the honest comparison and the installed price per foot, $35 to $55 a lead, aimed at homeowners under heavy tree cover.

The creative is real: debris in the bucket, the downspout running clear, the crew on the ladder with the stand-off. Real photos from recent jobs pull 1.8 to 2.6 percent click-through against 0.5 to 0.8 for stock (Home Service Direct, 2026). Every ad lands on its own service page, since service-specific pages convert at 16 to 22 percent against 2 to 3 for a homepage in the same data. The neighbours of every job get a small radius ad, because a crew on the street in October is the reminder.

Storm campaign on standby, on within days of heavy rain
Fall push at peak with the biannual plan offer
Before-and-after retargeting on visitors who priced and did not book
Guard campaign on the honest comparison, heavy tree cover
Real job photos, service-page landings, neighbours of every job

Follow-up, and how it is counted

The case data is specific about speed: the contact rate drops from 48 percent at two hours to 21 percent at twelve to twenty four (Home Service Direct, 2026), so every lead gets a callback inside five minutes and a text inside one. The report counts booked visits, plan signups and guard consultations, and cost per each, by campaign, weekly, beside the Google numbers. The storm campaign is judged per storm. Management is $750 a month per service area plus your ad spend, paid direct.

Questions about facebook ads for gutter cleaning companies

Do Facebook ads work for gutter cleaning?

When they are timed, yes. Storm-damage ads within days of a heavy rain bring leads at $18 to $32 with a 42 percent close, and a fall push at peak produces 20 to 32 leads a month in the trade’s case studies (Home Service Direct, 2026). Google still comes first for the searcher.

What should a gutter cleaning Facebook ad show?

Real photos from your own jobs: debris in the bucket, the downspout running clear, the overflow before and the clean gutter after. Real photos pull three times the click-through of stock, and generic free-quote creative fails.

When should gutter Facebook ads run?

Within days of heavy rain for the storm campaign, September at peak for the fall push, March through May for spring, and year-round for retargeting. The same fall creative off-season costs $35 to $50 a lead instead of $25 to $38.

Can Facebook ads sell gutter guards?

Yes, at $35 to $55 a lead against a $3,600 to $4,800 average job in the case data. The creative is the honest comparison and the installed price per foot, aimed at homeowners under heavy tree cover.

What do you charge to run Meta ads for gutter cleaning?

$750 a month per service area plus your ad spend, paid direct. One gutter cleaning company per service area, first come first served, while you are a client.

More for this trade: Gutter Cleaning Marketing, Gutter Cleaning Website, Gutter Cleaning Lead Generation, Gutter Cleaning Google Ads, Gutter Cleaning SEO, Gutter Cleaning AI Search, Gutter Cleaning ChatGPT Ads.