How a build goes

From handover to live in 7 days.

What we need from you, what gets built each day, and what you check before it goes live. The clock starts at handover, not at payment.

  1. Day 1
    Handover

    Logo, photos, Google profile access, service list, town list, domain.

  2. Day 2
    Structure

    Every service mapped to a page, and every town checked for something true to say. Profile category and services set.

  3. Day 3
    Pages

    Service pages written for your trade, with the price and the before and after on each.

  4. Day 4
    Towns

    A page for each town with something true to say, linked to the profile. Schema on every page.

  5. Day 5
    Proof

    Gallery, reviews, insurance and certification where buyers look for them.

  6. Day 6
    Tracking

    Quote form, click to call, pixel and analytics on every page. Popup and calendar tested.

  7. Day 7
    Your check

    You open every page and the quote form on your phone. Then it goes live.

See what is included
1

45-minute strategy call (free)

Day 0

We start with a working call, not a sales pitch. You walk us through your service area, your competitors, your current site (if you have one), and the customer journey you wish was working better. We share what we'd actually build and what we'd skip.

What you leave with
  • Written brief covering proposed scope, page list, and content seed plan
  • Honest read on whether we are the right fit (sometimes we say no)
  • Competitive scan of your top 3 local competitors
  • No pressure, no follow-up sequence, even if you do not hire us
2

Build

Days 1 to 6

We engineer everything around automation-first tooling, design iteration, copy drafts, schema generation, page-by-page SEO, content seeding. What used to take an agency 40 to 80 hours of human labor takes our team 8 to 15 hours of judgment work, with the rest automated. You see daily progress in a shared workspace.

What you leave with
  • Pages drafted: home, a page for every service, town pages where there is something true to say, and real job posts
  • Real LocalBusiness + Service + FAQ schema validated programmatically
  • 20 to 50 blog posts written and edited for your trade and voice
  • Sub-2-second mobile LCP, CLS under 0.1, measured, not promised
  • Daily Slack / email check-ins so nothing surprises you at launch
3

Launch

Day 7

You open every page and the quote form on your own phone first. Then DNS cuts over, tracking goes in, and the content goes live. We wire up Google Business Profile, Google Search Console, GA4, and conversion tracking on every CTA. From the day it launches your domain and the content you give us are yours. Buy the build and the code is yours too; rent it and the build is ours while you rent, and you can buy it outright any time.

What you leave with
  • Live site at your domain with 20 to 50 blog posts indexed and submitted to Google
  • Google Business Profile optimized, categories, services, photos, posts (on a rental, a one-time $297)
  • Conversion tracking firing on phone calls, form fills, and primary CTAs
  • Handoff session covering how to edit content, monitor leads, and request changes
  • Written record of every decision in case you switch agencies later
4

Ongoing

Month 2 onward

If you rent at $297/month, hosting, security, new pages every month, unlimited edits and Core Web Vitals tuning all roll forward. If you own the build you host it yourself, with optional $47/month support for small edits and a ranking report. Most clients see organic ranking lift within 60 to 90 days as the content base compounds.

What you leave with
  • Hosting, SSL, uptime monitoring, and security updates handled
  • 1 to 2 new blog posts written and published per month
  • Light content edits (under 30 minutes/month)
  • Quarterly schema and Core Web Vitals tune-up
  • No setup fee and no minimum term when you rent

Four principles we don't break

If we violate any of these on your project, you have a free pass to fire us and keep what we shipped.

AI is leverage, not a shortcut

We use AI for the parts where it accelerates real work, first-draft copy, schema generation, content seeding, SEO research. We don't use AI to fabricate testimonials, invent client outcomes, or ship thin generic content. Every page passes a human editorial review before launch.

Fixed scope, written contract

You get exactly what is listed on the customer acquisition website page. No surprise change orders, no "discovery phase" billing creep. If something is out of scope, we tell you on the strategy call and you decide whether to add it before we start.

Your domain and the content you give us stay yours

Your domain and Google accounts are in your name from day one, and the content you give us stays yours, rent or own. Buy the site and the code is yours outright. Rent it and the build is ours while you rent, and you can buy it outright any time. We are not a CMS lock-in agency.

Zero fabricated proof

Every testimonial on this site is from a real, named client. Every "case study coming soon" is honest about the engagement still being in flight. If we have not earned a result, we do not publish it.

Ready for the Day-0 call?

45 minutes. No sales pressure. You leave with a written brief whether or not you hire us.

Questions first? info@tothemaxmedia.com