Irrigation Company Website Cost 2026
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TL;DR: Irrigation customers have 3–5 touches per year (spring startup, repairs, smart-controller upgrade, fall blowout, occasional new install). A real irrigation website costs $2,500–$6,000 to build plus $80–$300/month ongoing; automation-first agencies (us included) ship boutique tier for $2,500, or $1,500 when you start lead generation with us at the same time, plus $47/month hosting and maintenance, billed separately. Non-negotiables: service-line landing pages, seasonal blowout reminder automation, smart-controller upsell page, customer portal showing zone history.
Key takeaways
- Irrigation customers have 3–5 service touches per year, multi-service architecture is required
- Smart-controller upgrades ($300–$800) are highest-margin upsell, dedicated landing page recommended
- Service-line landing pages (install/repair/blowout) outperform generic "irrigation" page 2–3x
- A converting irrigation site books 30–80 qualified leads/month across all service lines
The 5 pricing tiers
| Tier | Price | Build time | Pages | Best for |
|---|---|---|---|---|
| DIY | $0–$500 | 1–2 days | 1–5 | Side hustles |
| Freelancer WordPress | $800–$2,500 | 1–4 weeks | 5–10 | Solo, sub-$200k |
| Boutique custom | $2,500–$6,000 | 2–4 weeks | 12–22 | $250k+ revenue |
| Mid-tier agency | $9,000–$20,000 | 8–14 weeks | 15–30 | Multi-market |
| Enterprise | $22,000+ | 3–5 months | 30+ | Regional |
What you pay for at the boutique tier
- 12–22 pages with service-line landing (install / repair / blowout / smart-controller)
- Smart-controller upsell with brand-specific pages
- Seasonal blowout reminder automation
- Service-area pages for every market
- Customer portal foundation
- Real schema validated programmatically
- Sub-2-second LCP
- 20–50 irrigation-specific blog posts seeded
How we deliver boutique tier for $2,500 (or $1,500 with lead gen)
Multi-service architecture, seasonal automation, smart-controller upsell, content engine, at /website-design. Our customer acquisition website is $2,500, or $1,500 when you start lead generation with us at the same time. Hosting and maintenance run $47/month, billed separately. The $1,000 difference isn't a discount. It's what comes off the build when the site and the traffic engine launch together.
ROI math
TTM offer - $2,500 (or $1,500 with lead gen), $47/mo hosting separate: 200–500 service jobs year-1 across all service lines at $150–$8k tickets, $80k–$650k revenue, ROI 26–212x year-1. Recurring touchpoints compound year-over-year.
What comes after the website: Step 2
Step 1: Website + care plan - $2,500 (or $1,500 when you start lead generation with us at the same time), plus $47/month hosting and maintenance, billed separately.
Step 2: Paid ads 60–90 days later. Google LSAs (excellent economics - $20–$40/lead for emergency repairs). Exclusive territory.
Frequently asked questions
How do I get repeat irrigation visits booked automatically? Calendar reminders synced to local weather (spring startup, fall blowout) + customer portal showing zone history.
Smart-controller upgrade marketing? Yes, highest-margin upsell. Dedicated product page explaining water-bill savings + install booking.
Google LSAs worth it? Yes for emergency repairs. Spring leaks create urgent searches; LSAs deliver $20–$40/lead with $200+ ticket sizes.
Want an irrigation website built for multi-service revenue? /website-design ships custom sites at $2,500, or $1,500 when you start lead generation with us at the same time. Hosting and maintenance run $47/month, billed separately. Or book a strategy call.
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