Irrigation Company Website Cost 2026
Reading about it is step zero. Check whether your service area is still open: about a minute of questions, then you pick a time. See what we do for irrigation & sprinklers companies.
TL;DR: Irrigation customers have 3 to 5 touches per year (spring startup, repairs, smart-controller upgrade, fall blowout, occasional new install). A real irrigation website costs $2,500 to $6,000 to build plus $80 to $300/month ongoing; automation-first agencies (us included) ship boutique tier for $2,499 one time to own it, or $297 a month to rent it. Non-negotiables: service-line landing pages, seasonal blowout reminder automation, smart-controller upsell page, customer portal showing zone history.
Key takeaways
- Irrigation customers have 3 to 5 service touches per year, multi-service architecture is required
- Smart-controller upgrades ($300 to $800) are highest-margin upsell, dedicated landing page recommended
- Service-line landing pages (install/repair/blowout) outperform generic "irrigation" page 2 to 3x
- A converting irrigation site books 30 to 80 qualified leads/month across all service lines
The 5 pricing tiers
| Tier | Price | Build time | Pages | Best for |
|---|---|---|---|---|
| DIY | $0 to $500 | 1 to 2 days | 1 to 5 | Side hustles |
| Freelancer WordPress | $800 to $2,500 | 1 to 4 weeks | 5 to 10 | Solo, sub-$200k |
| Boutique custom | $2,500 to $6,000 | 2 to 4 weeks | 12 to 22 | $250k+ revenue |
| Mid-tier agency | $9,000 to $20,000 | 8 to 14 weeks | 15 to 30 | Multi-market |
| Enterprise | $22,000+ | 3 to 5 months | 30+ | Regional |
What you pay for at the boutique tier
- 12 to 22 pages with service-line landing (install / repair / blowout / smart-controller)
- Smart-controller upsell with brand-specific pages
- Seasonal blowout reminder automation
- Service-area pages for every market
- Customer portal foundation
- Real schema validated programmatically
- Sub-2-second LCP
- 20 to 50 irrigation-specific blog posts seeded
How we deliver boutique tier for $2,499
Multi-service architecture, seasonal automation, smart-controller upsell, content engine, at /website-design. Our customer acquisition website is $2,499 one time to own it, or $297 a month to rent it. The difference is not a discount either way. Owning gets you the build frozen as it launched. Renting keeps it growing into every town you add, and you can buy it outright at any time.
ROI math
TTM offer - $2,499 one time, or $297 a month: 200 to 500 service jobs year-1 across all service lines at $150 to $8k tickets, $80k to $650k revenue, ROI 26 to 212x year-1. Recurring touchpoints compound year-over-year.
What comes after the website: Step 2
Step 1: Website - $2,499 one time, or $297 a month.
Step 2: Paid ads 60 to 90 days later. Google LSAs (excellent economics - $20 to $40/lead for emergency repairs). One company per trade per service area, first come first served, while you are a client.
Frequently asked questions
How do I get repeat irrigation visits booked automatically? Calendar reminders synced to local weather (spring startup, fall blowout) + customer portal showing zone history.
Smart-controller upgrade marketing? Yes, highest-margin upsell. Dedicated product page explaining water-bill savings + install booking.
Google LSAs worth it? Yes for emergency repairs. Spring leaks create urgent searches; LSAs deliver $20 to $40/lead with $200+ ticket sizes.
Want an irrigation website built for multi-service revenue? /website-design ships custom sites at $2,499 one time to own it, or $297 a month to rent it. Or book a strategy call.
Related reading: