Holiday Lighting Marketing Agency
Seasonal install-and-take-down service with 60-day demand windows and ticket sizes from $500 to $25k+. We build the site that books the route before October.
- Early-bird booking page (May–August signups at 20% off — locks in the route)
- Tiered package landing pages (entry / signature / estate / commercial)
- Service-area maps with route limits prominently shown ("only 15 installs available in Phoenix")
- Take-down + storage page (homeowners want one-and-done, not a January return trip)
- Facebook + Google ads with intense pre-October ramp
Holiday lighting is the most concentrated seasonal vertical in exterior services — September booking week determines your entire November/December schedule. Operators who don't market aggressively from June through September leave 30–50% of capacity on the table. Scarcity ("only 15 routes available") is your most powerful close.
Frequently asked questions
When should holiday lighting marketing start?
June for early-bird offers, accelerating through August and September. By October 1st most quality operators are 80% booked. Operators who start marketing in October compete for the leftover unprofitable jobs.
Should I offer take-down separately or bundled?
Always bundle. Homeowners hate calling twice. The "install in November, we come back in January" promise is one of your strongest selling points — competitors who don't offer this lose to you on convenience.
Is commercial holiday lighting worth pursuing?
Yes — HOAs, malls, restaurants, and corporate campuses have $10k–$50k+ holiday lighting budgets. The sales cycle starts in May and signs by August. Build a dedicated commercial landing page with multi-year contract messaging.