Run the sign-up ad a month before the first flake.
Most snow companies start ads a few weeks to a month before the first expected snowfall (Aspire, 2026). Then a second ad goes out a day or two before each storm.
- Name the neighborhoods you plow in the ad
- Count the seasonal spots left, and keep it true
- Show a driveway you cleared, not a stock plow
Snow ads on Facebook do two jobs. In the fall, a sign-up ad with your season price, the neighborhoods you cover and the spots left. Before each forecast storm, a short alert with the date, your availability and a way to book. Small contractors often test at $10 to $50 a day before scaling (Aspire, 2026).
The fall sign-up ad
Aspire's examples lean on route scarcity, such as "Only 4 seasonal contracts left", and on local names, such as "Serving Northside neighborhoods" (Aspire, 2026). Both work only when true. Use a photo of a driveway your crew cleared on a street the viewer knows, and send the click to a short form that asks for the address.
The storm alert
Storm graphics go live 24 to 48 hours before the snow, with little text: the storm date, whether you can take new driveways, and a button (Aspire, 2026). Run it only where routes have room. When the trucks are full, pause it, or turn it into a waiting list for next season.
Real work you can check
Straight from Meta Ads Manager
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Should the ad offer a first-time discount?
It can, if the numbers still work. Aspire's example offers 20% off the first service for booking before a date (Aspire, 2026). Tie it to the season rather than a single push, so the discount buys a whole winter of work.
What objection should the snow ad answer?
Damage is a good one to take on. Owners worry about lawn edges, curbs and plantings torn by a plow or burned by salt. A line about your pre-season walk-through and how you report damage settles it before the comments do.
How does the ad answer "will you actually show up?"
With proof from last winter: a time-stamped photo of a cleared driveway before work hours, or a short clip of the route at night. Say how soon after snowfall you are out, and promise only what the trucks can do.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One snow removal company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the snow removal market details
The snow removal ad that works, and what it costs
- The creative
- Before and after shots of a driveway you actually cleared, named for the neighborhood it sits in. A sign up deadline and how few routes are left. Run it all fall, then again a day or two before a storm lands.
- Published cost per lead
- $34 (home services average) to $58.56 (landscaping); no snow-removal-specific Meta benchmark is published. Facebook and Instagram clicks for home service contractors average $2.30 (Valley Marketing Group 2026)adamigo.ai and thevalleymarketinggroup.com, 2026
- When to run it
- December through February: storm-driven 'snow removal today' and 'near me' searches; residential per-push demand rides each forecast. Service season runs roughly November to March. Shoulder: September to November. This is when the whole winter gets sold, with contracts signed before there is any snow on the ground to point at.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- What if we barely get snow this year and I already paid for the whole season
- How fast are you really here once it starts, and how do I know you came
- The last guy tore up my lawn edge and left salt burns down the driveway
- How deep does it have to get before you show up
- Is that just the driveway, or the walkway and steps too, and is salt extra
- If somebody slips in my lot, are you carrying the insurance for that
- What happens when your truck breaks down in the middle of a long storm