Google Ads for Snow Removal & Plowing (2026)
You should have the website right first.
TL;DR: Snow removal economics depend on pre-season contract sign-ups (September–November). LSAs deliver $25–$60 CPL during peak signup window. Per-push residential customers signed in January have 5–10x lower LTV than contract customers signed in October.
LSA benchmarks for snow removal
| Metric | Range |
|---|---|
| CPL (pre-season) | $25–$60 |
| CPL (in-season per-push) | $40–$90 |
| Contract conversion | 40–60% |
| Avg residential contract | $300–$800/season |
| Avg commercial contract | $2,000–$25,000/season |
| Typical monthly spend (pre-season) | $1,500–$4,500 |
| Seasonal ROAS | 10–25x |
Channel mix
- LSAs: "snow removal [city]," residential intent
- Search: Commercial snow contracts, HOA, brand defense
- PMax: Retargeting site visitors during pre-season window
Timing strategy
- September: Begin pre-season ad ramp
- October: Peak ad spend on contract sign-up campaigns
- November: Final push for capacity-filling contracts
- December–February: Emergency / per-push only
- March–August: Pause campaigns (off-season)
Budget by stage
- $150k–$400k: $1,500–$3,000/mo (pre-season only)
- $400k–$1M: $3,000–$6,000/mo (pre-season only)
- $1M+: $6,000–$12,000/mo (pre-season only)
Negative keywords
"diy," "rental," "snow blower," "for sale," "shovel," "salt supplier," competitor brands.
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