Holiday Light Installation Website Cost 2026
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TL;DR: Holiday lighting is the most concentrated seasonal vertical. September booking week determines your entire November/December schedule. A real holiday lighting website costs $2,500–$6,000 to build plus $80–$250/month ongoing; automation-first agencies ship boutique tier for $2,500, or $1,500 when you start lead generation with us at the same time, with hosting and maintenance at $47/month, billed separately. Non-negotiables: early-bird booking page (May–August signups at 20% off), tiered package landing pages (entry/signature/estate/commercial), service-area maps with explicit route limits, take-down + storage page.
Key takeaways
- Holiday lighting is booked June–October, by October 1st most quality operators are 80% booked
- Tiered packages (entry / signature / estate / commercial) outperform single-pricing models 3x
- Route-limit scarcity ("only 15 routes available in Phoenix") is the most powerful close mechanism
- A converting holiday lighting site books 40–120 jobs before peak install window opens
The 5 pricing tiers
| Tier | Price | Build time | Pages | Best for |
|---|---|---|---|---|
| DIY | $0–$500 | 1–2 days | 1–5 | Side hustles |
| Freelancer WordPress | $800–$2,500 | 1–4 weeks | 5–10 | Solo, sub-$150k |
| Boutique custom | $2,500–$6,000 | 2–4 weeks | 10–22 | $200k+ revenue |
| Mid-tier agency | $9,000–$18,000 | 8–14 weeks | 15–30 | Multi-market |
| Enterprise | $20,000+ | 3–5 months | 30+ | Regional |
What you pay for at the boutique tier
- 10–22 pages including tiered package landing pages
- Early-bird booking page with countdown to peak season
- Route-limit display ("X spots remaining in [city]")
- Take-down + storage page (homeowners hate calling twice)
- Real schema validated programmatically
- Sub-2-second LCP
- 20–50 holiday-lighting-specific blog posts seeded
How we deliver boutique tier for $2,500 (or $1,500 with lead gen)
Tiered package architecture, scarcity selling, content engine, at /website-design. Our customer acquisition website is $2,500, or $1,500 when you start lead generation with us at the same time. Hosting and maintenance run $47/month, billed separately. The $1,000 difference isn't a discount. It's what comes off the build when the site and the traffic engine launch together.
ROI math
$2,500 (or $1,500 with lead gen) · $47/mo hosting separate. TTM offer: 60–180 booked installs at $1,200 avg residential + 5–15 commercial at $10k avg = $130k–$370k seasonal revenue, ROI 42–120x year-1.
What comes after the website: Step 2
Step 1: Website + care plan - $2,500 (or $1,500 with lead gen), plus $47/mo hosting and maintenance, billed separately.
Step 2: Paid ads 60–90 days later. Aggressive Facebook + Google ramp June–September. Exclusive territory.
Frequently asked questions
When should marketing start? June for early-bird, accelerating through August–September.
Bundle take-down separately or together? Always bundle. Homeowners hate calling twice. Take-down service is one of your strongest selling points.
Commercial holiday lighting worth it? Yes. HOAs, malls, corporate campuses have $10k–$50k+ budgets. Sales cycle starts in May, signs by August.
Want a holiday lighting website built for the June-October booking window? /website-design ships custom sites for $2,500, or $1,500 when you start lead generation with us at the same time, plus $47/month hosting and maintenance, billed separately. Or book a strategy call.
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