Holiday Light Installation Website Cost 2026
Reading about it is step zero. Check whether your service area is still open: about a minute of questions, then you pick a time. See what we do for holiday lighting installation companies.
TL;DR: Holiday lighting is the most concentrated seasonal vertical. September booking week determines your entire November/December schedule. A real holiday lighting website costs $2,500 to $6,000 to build plus $80 to $250/month ongoing; automation-first agencies ship boutique tier for $2,499. Non-negotiables: early-bird booking page (May to August signups at 20% off), tiered package landing pages (entry/signature/estate/commercial), service-area maps with explicit route limits, take-down + storage page.
Key takeaways
- Holiday lighting is booked June to October, by October 1st most quality operators are 80% booked
- Tiered packages (entry / signature / estate / commercial) outperform single-pricing models 3x
- Route-limit scarcity ("only 15 routes available in Phoenix") is the most powerful close mechanism
- A converting holiday lighting site books 40 to 120 jobs before peak install window opens
The 5 pricing tiers
| Tier | Price | Build time | Pages | Best for |
|---|---|---|---|---|
| DIY | $0 to $500 | 1 to 2 days | 1 to 5 | Side hustles |
| Freelancer WordPress | $800 to $2,500 | 1 to 4 weeks | 5 to 10 | Solo, sub-$150k |
| Boutique custom | $2,500 to $6,000 | 2 to 4 weeks | 10 to 22 | $200k+ revenue |
| Mid-tier agency | $9,000 to $18,000 | 8 to 14 weeks | 15 to 30 | Multi-market |
| Enterprise | $20,000+ | 3 to 5 months | 30+ | Regional |
What you pay for at the boutique tier
- 10 to 22 pages including tiered package landing pages
- Early-bird booking page with countdown to peak season
- Route-limit display ("X spots remaining in [city]")
- Take-down + storage page (homeowners hate calling twice)
- Real schema validated programmatically
- Sub-2-second LCP
- 20 to 50 holiday-lighting-specific blog posts seeded
How we deliver boutique tier for $2,499
Tiered package architecture, scarcity selling, content engine, at /website-design. Our customer acquisition website is $2,499 one time to own it, or $297 a month to rent it. The difference is not a discount either way. Owning gets you the build frozen as it launched. Renting keeps it growing into every town you add, and you can buy it outright at any time.
ROI math
$2,499 one time, or $297 a month. TTM offer: 60 to 180 booked installs at $1,200 avg residential + 5 to 15 commercial at $10k avg = $130k to $370k seasonal revenue, ROI 42 to 120x year-1.
What comes after the website: Step 2
Step 1: Website - $2,499 one time, or $297 a month.
Step 2: Paid ads 60 to 90 days later. Aggressive Facebook + Google ramp June to September. One company per trade per service area, first come first served, while you are a client.
Frequently asked questions
When should marketing start? June for early-bird, accelerating through August to September.
Bundle take-down separately or together? Always bundle. Homeowners hate calling twice. Take-down service is one of your strongest selling points.
Commercial holiday lighting worth it? Yes. HOAs, malls, corporate campuses have $10k to $50k+ budgets. Sales cycle starts in May, signs by August.
Want a holiday lighting website built for the June-October booking window? /website-design ships custom sites for $2,499 one time to own it, or $297 a month to rent it. Or book a strategy call.
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