Sell turf cleaning to people who never knew they needed it.
On Facebook you show them a yard that looks perfect, then the brown water that comes out of it.
- Reach the dog owners on the next street from your last job
- Fill the slow months before anyone smells anything
- Sell the plan before the smell forces the call
Meta is the first ad channel in our turf cleaning plan. Your extraction footage shows dog owners a service they may not know exists, with a clear offer for a visit or recurring clean.
Show what the green lawn hides
A tidy turf yard alone does not explain the service. Film your actual extraction process, then state what the visit includes and how you address odour. Keep any guarantee specific to the terms you really offer.
Make the plan easy to compare
Show the recurring price beside a single visit and ask how many dogs use the yard. Follow up with the suitable service, test fresh creative as performance changes and track booked visits and plan signups.
What clients say
“The Demand Capture System transformed how we handle leads. The instant response time and automated booking has allowed us to capture opportunities we were missing before. Highly recommend their approach.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Initial 90-day term, then month to month. Your ad accounts stay yours.
One turf cleaning company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
Should Facebook come before Google?
Yes, for this turf cleaning plan. Meta introduces the service; Google supports it by catching the people who are already searching.
What should my turf ad show?
A short, steady extraction clip from your own job, followed by the service offer. Avoid using a clean-looking yard as the only proof.
Who is the message for?
Dog owners with artificial turf in the areas you serve. The form asks about the yard and dogs to help with follow-up.
How often do ads need new creative?
Regularly test new job footage and watch performance. A rise in lead cost is a reason to investigate, rather than assume the audience or budget is wrong.
What does turf Meta management cost?
$750 a month per service area plus spend. One turf cleaning company per service area, first come first served, while you are a client.
Explore the turf cleaning market details
The turf cleaning ad that works, and what it costs
- The creative
- Show the smell, not the look. Film a yard that looks clean, then the extraction pulling brown water out of it, and end on the number of days your smell guarantee covers. Swap the video every few weeks.
- Cost per lead to expect
- $34 to $45.50 (Home Services: $30.57 in 2025 projected to $34 in 2026; Focus Digital spend-weighted study Mar to Jun 2025 $45.50). Agency's own claim for turf: $15 to $50.theedigital.com and admanage.ai, 2026
- When to run it
- Late spring through summer. Heat re-activates uric acid already in the infill; yards 'suddenly become a problem in summer' because 'cold temperatures suppressed' the deposits all winter. Sunbelt markets are the densest demand.. Shoulder: Spring and fall are the yards with no dog in them. Pollen and algae after the wet months, leaves and muck before winter. Late fall cleans before guests.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- I can hose it off myself
- A bottle of enzyme from the hardware store does the same job
- Vinegar and water is supposed to work
- How often do I actually need this
- Is what you spray safe around my dog and my kids
- Will the smell just come back the next time it gets hot
- Why is your price so much higher than the cheapest quote I got
- My installer told me turf is maintenance free