Soft washing websites
A soft washing website that answers the roof question before the price.
Price by house size and surface, the chemical explained in plain words, the shingle makers quoted on why low pressure is the only safe method, and a before and after for every surface. Own it for $2,499 or rent it for $297 a month.
- A page per surface: roof, siding, stucco, fence, deck, gutter faces
- Bleach, surfactant, dwell and rinse explained, with the plant pre-soak, so nobody fears the chemical
- A maintenance plan with a named interval: house every one to two years, roof every two to three
A soft washing website that books work prices by house size and surface, answers the roof warranty question with the shingle manufacturers’ own guidance, explains the bleach mix and the plant protection plainly, shows a before and after for every surface, and sells a maintenance plan with a named interval. Own it for $2,499 once or rent it for $297 a month, live seven days from handover.
The warranty question is the sale
The Asphalt Roofing Manufacturers Association prescribes a 50:50 mix of laundry-strength bleach and water, a fifteen to twenty minute dwell and a low-pressure rinse, and says never to use a pressure washer on an asphalt shingle roof; the bulletin dates to 2012 and is still the reference. GAF’s maintenance guidance names high-pressure washing as a practice that damages granule adhesion, and a cleaning that deviates from spec can void coverage even when the shingles look fine. Most homeowners have heard some version of that and are afraid of both the pressure washer and the bleach. The site quotes the guidance directly, on the roof page, above the price, because the customer who reads it stops shopping.
What soft washing jobs sell for, so your site can say it
A homeowner who cannot find a price on your site finds one on a price guide and calls whoever is listed there. These are the ranges the guides publish; your page shows yours.
| Service | Typical price | Unit | Source |
|---|---|---|---|
| House soft wash, 1 story under 1,500 sq ft | $250 to $400 | per project | lowcountryhousewashing.com, 2026 |
| House soft wash, 2,000 to 2,500 sq ft (1 to 2 story) | $500 to $800 | per project | lowcountryhousewashing.com, 2026 |
| House soft wash, 2,500 to 3,500 sq ft 2 story | $700 to $1,200 | per project | lowcountryhousewashing.com, 2026 |
| Roof soft wash (asphalt shingle, algae/Gloeocapsa magma) | $0.30 to $0.75 | per sq ft | fixr.com, 2025 |
| Roof soft wash, whole roof | $300 to $1,500 | per project | lowcountryhousewashing.com, 2026 |
| Stucco soft wash | $0.40 to $0.75 | per sq ft | cajunsoftwash.com, 2026 |
| Fence wash | $150 to $400 | per project | housecallpro.com, 2026 |
| Deck wash | $150 to $500 | per project | housecallpro.com, 2026 |
| Gutter brightening (exterior gutter face, tiger stripes) | $1 to $3 | per linear ft | housecallpro.com, 2026 |
| Commercial building exterior wash | $0.08 to $0.30 | per sq ft | tbcccorp.com, 2026 |
Ranges are what public price guides report for the US. Your own prices go on your own pages.
What a soft washing site has to show
Each of these is a page or a block in the build, not a nice to have.
- before/after by surface: roof streaks, vinyl siding, stucco, fence, gutter faces
- price by house size and story count, plus a roof price per sq ft, stated as ranges in the first sentence of the page
- the chemical explained plainly: diluted sodium hypochlorite plus a surfactant so it clings and dwells, rinsed at garden-hose pressure; plants pre-wet and rinsed after
- ARMA and shingle-manufacturer guidance quoted: 50:50 bleach, 15 to 20 minute dwell, low-pressure rinse, never a pressure washer on shingles
- insurance certificate, background-checked crew, SoftWash Systems or similar certification badge
- a maintenance plan with a named interval (house every 12 to 24 months, roof every 2 to 3 years) and what it costs vs one-off
- Google Business Profile, Yelp and BBB listings that match the site word for word, because AI answers cite those before the site itself
Price by surface, and say what is in the tank
The buyer searched the cost before finding you: a single story under 1,500 square feet at $250 to $400, a 2,500 to 3,500 square foot two-story at $700 to $1,200, a roof at $0.30 to $0.75 a square foot, stucco at $0.40 to $0.75 (Low Country House Washing, Fixr, Cajun Soft Wash, 2025 to 2026). The site prices in that shape with your figures, one page per surface, since roof cleaning and stucco are their own searches and stucco is the surface a pressure washer cracks. It says plainly why soft wash costs more per square foot than pressure washing, $0.30 to $0.70 against $0.10 to $0.50 (Cajun Soft Wash, 2026), and why it lasts two to four years instead of one.
It also says what is in the tank: diluted sodium hypochlorite and a surfactant so the mix clings and dwells, rinsed at garden-hose pressure, with the plants pre-wet and rinsed after. And it carries the one honest caveat, that bleach can attack the pigment in red, blue, green and orange paint, so a hidden test spot comes first. A company that writes that line is the one the homeowner trusts with the front of the house.
- Roof page with the manufacturers’ guidance quoted above the price
- A page per surface, priced in the guides’ shape with your numbers
- The chemical, the dwell, the rinse and the plant protection explained
- The honest paint caveat and the hidden test spot
- Before and after for every surface, shot from the same angle
Own it or rent it, live in seven days
Own the site for $2,499, or rent it for $297 a month with hosting and changes included; either way it is live seven days from handover of your photos and prices. Support after the build is $47 a month on an owned site. The maintenance plan page names the interval, a house every twelve to twenty four months and a roof every two to three years (Cajun Soft Wash, Today’s Homeowner, 2025 to 2026), and prices the plan against the one-off. Insurance certificate, background-checked crew and any certification badge sit on every page, and the Google, Yelp and BBB listings match the site word for word, because the AI answers cite those before they cite the site.
Questions about website for soft washing companies
What should a soft washing website show first?
The roof warranty answer, quoted from the shingle manufacturers, then the price by house size and surface. The homeowner is afraid of the pressure washer and the bleach in equal measure, and the page that settles both wins the call.
Should the site explain the chemical?
Yes, plainly: diluted sodium hypochlorite plus a surfactant, dwell, rinse at hose pressure, plants pre-wet and rinsed after. Hiding it makes it scarier. Add the paint caveat and the test spot, because “will bleach fade my trim” is a live objection.
Why one page per surface?
Because roof cleaning, stucco and house washing are separate searches with separate prices, and stucco is the surface where soft wash is the only safe method. One washing page ranks for none of them.
Do I own the soft washing website, or rent it?
Your choice. $2,499 to own, or $297 a month to rent with hosting and changes included. Support on an owned site is $47 a month.
How long does a soft washing website take?
Seven days from handover of your photos, prices and service area. The surface pages, the roof guidance and the maintenance plan page are part of the build.
More for this trade: Soft Washing Marketing, Soft Washing Lead Generation, Soft Washing Facebook Ads, Soft Washing Google Ads, Soft Washing SEO, Soft Washing AI Search, Soft Washing ChatGPT Ads.