How Cleaning Companies Can Get More Clients with Facebook Ads in 2025
If you're running a cleaning business, you know how competitive the local market can be. Whether you're offering residential, commercial, or specialty cleaning services — getting consistent, high-quality leads is the key to scaling. In 2025, Facebook Ads continue to be one of the most effective ways to reach homeowners and businesses looking for cleaning services. Here's how to use them right.
1. Why Facebook Ads Work for Cleaning Companies
Your target market is already on Facebook — especially homeowners over 30.
You can target based on location, homeownership status, interests, and even income level.
People scroll social media looking for convenience — and cleaning services = convenience.
2. Targeting the Right Audience
For cleaning companies, local targeting is everything. Here’s a basic breakdown:
Location targeting: Use a radius around your service area (e.g. 10–25 miles from your city center).
Demographics:
Age 28–60
Homeowners (Facebook doesn't have this filter anymore, but you can use income and interest-based proxies)
Interests:
Home improvement
Interior design
Working moms
Busy professionals
DIY cleaning
Pro Tip: Use “Engaged Shoppers” behavior — these are users who click on a lot of ads and buy things.
3. Ad Types That Perform Best
Here’s what works for cleaning businesses:
Before & After Photos: Show dirty → spotless transformations.
Video Testimonials: A short clip of a happy customer praising your service.
Offer-Based Ads: Lead with a deal like “20% Off First Clean” or “Free Quote in 24 Hours.”
Copy example:
"Tired of spending your weekends cleaning? Let us do the dirty work. Get 20% off your first clean – limited spots available!"
4. Lead Forms vs. Landing Pages
Facebook Lead Forms (native) work great for quick conversions. Use them when:
You're targeting cold audiences
You want volume fast
You offer a free quote
Landing Pages work better when:
You want higher-quality leads
You have strong visuals/testimonials
You need more info (ex: commercial cleaning)
5. Budget + Expectations
You can get solid results even with a modest budget.
Budget Leads/Day Notes $20 2–4 Good starting point $50 5–10 More consistent results $100+ 10+ Scale with data
Expect lead costs between $4–$12 depending on your market and offer.
6. What to Do After You Get the Lead
Here’s where most cleaners drop the ball — speed matters.
Respond within 5–10 minutes (automate this if possible)
Follow up via SMS and email (twice if no answer)
Use a simple CRM or even a Google Sheet to track new leads daily
7. How To The Max Media Can Help
We’ve run hundreds of ad campaigns specifically for cleaning companies — and we know what works. From creative, targeting, and automation to follow-up systems, we build ad campaigns that actually bring in paying customers.
Want us to build your next ad campaign? Click here to get a quote.
Conclusion
Facebook Ads are hands-down one of the best tools for growing a cleaning business in 2025 — if done right. Target the right people, offer something valuable, and respond quickly. That’s the formula. Or, let us handle it all for you.
