Outdoor lighting websites
A landscape lighting website that shows the house after dark.
Night galleries, lights-off to lights-on video, price per fixture and per project, the warranty by name, and one button: book a dusk consultation. Own it for $2,499 or rent it for $297 a month.
- The before-and-after this trade gets for free: the same shot, off then on, on every service page
- Per-fixture and per-project prices, plus the $5 to $15 a month an LED system costs to run
- A page per service, path, uplighting, deck, smart controls, repair, holiday, instead of one lighting page
A landscape lighting website that books consultations shows the house after dark, with lights-off to lights-on video on every service page, prices per fixture and per project with the monthly running cost, names the fixture brand and warranty, has a page per service instead of one lighting page, and asks for a dusk consultation rather than a quote. Own it for $2,499 once or rent it for $297 a month.
Night photos are the argument
Most lighting company sites are shot in daylight, which is the one time the product is invisible. Ours open at night: the front elevation with the uplights on, the path lit, the tree canopy from below, and on every service page the same frame twice, lights off and lights on, which is the cheapest and most convincing before-and-after in home services. Short vertical clips with the reveal in the first three seconds do double duty as the Meta creative. Houzz’s 2026 survey found 66 percent of renovated outdoor lounge areas include lighting and that 25 percent of renovators want to host more people, up from prior years, while only 15 percent are motivated by resale. So the gallery sells evenings and hosting, not home value.
What outdoor lighting jobs sell for, so your site can say it
A homeowner who cannot find a price on your site finds one on a price guide and calls whoever is listed there. These are the ranges the guides publish; your page shows yours.
| Service | Typical price | Unit | Source |
|---|---|---|---|
| Full landscape lighting design-install (low-voltage LED system) | $2,000 to $6,000 (avg $3,500; $800 small 4-8 fixtures, up to $10,000 for 17+ fixtures) | per project | angi.com, 2026 |
| Per fixture installed (fixture + wire + labor share) | $100 to $500 (basic low-voltage $100 to $150; HomeAdvisor basic $100 to $200) | per fixture | angi.com, 2026 |
| Path lights | $50 to $150 | per fixture | homeadvisor.com, 2026 |
| Uplighting / architectural spotlights | $100 to $400 (Angi spotlights $150 to $350, wall wash $150 to $400) | per fixture | homeadvisor.com, 2026 |
| Deck, patio and step lights | $100 to $300 (deck/patio $125 to $300, step $100 to $300) | per fixture | angi.com, 2026 |
| Smart transformer / controls upgrade (app, zoning, dimming, astronomic timer) | $150 to $400 (timer/control repair $60 to $200) | per project | angi.com, 2026 |
| Repair / retrofit to LED | $20 to $600 (avg $250); bulb/socket $20 to $75 per unit, fixture swap $75 to $250 per unit, transformer $150 to $500, full system replacement $1,500 to $4,000+ | per project | angi.com, 2026 |
| Annual maintenance plan (clean lenses, re-aim, trim, rebury wire, test transformer) | $100 to $300 per year (Angi install guide says $100 to $400) | per project | angi.com, 2026 |
| Holiday lighting add-on | $220 to $660 installed (HomeAdvisor); franchise average holiday project $1,809.21 (Outdoor Lighting Perspectives FDD, FY ending 2024-09-30) | per project | homeadvisor.com, 2026 |
| Lighting design consultation (often credited toward install) | $200 to $500 flat (Fixr: $50 to $150 hourly) | per project | lawnstarter.com, 2025 |
Ranges are what public price guides report for the US. Your own prices go on your own pages.
What a outdoor lighting site has to show
Each of these is a page or a block in the build, not a nice to have.
- Night photo and lights-off/lights-on video galleries (the product only exists at night; before/after is trivial to shoot: switch off, switch on)
- Cost per fixture and typical project ranges with local numbers: $100 to $500 per fixture, $2,000 to $6,000 per project (Angi 2026); AI answer engines verify cost claims on the business site (17% of local-service citations, beancount.io 2026)
- Design consultation process with a night demo: manufacturers' dealers report an 80% on-the-spot close when a night demo kit is used (cepro.com, 2022); demo 20 to 30% of planned fixtures, 6 to 8 lights for a 30 to 40 fixture job (allianceoutdoorlighting.com, 2025)
- Fixture brand and warranty: VOLT lifetime on brass/copper fixtures and LED bulbs (voltlighting.com); Kichler 15 years brass/copper/stainless, 5 years aluminum, lifetime on Pro-series transformers (kichler.com)
- Smart control options (app scheduling, zoning, dimming, color) priced as an upgrade line: $150 to $400 (Angi 2026)
- Maintenance plan with a price ($100 to $300 per year, Angi 2026) and what a visit includes
- AOLP CLVLT / COLD badges and 'no national standard exists' framing (aolpilluminate.org)
- Service-specific pages (path, uplighting, deck, holiday, repair) rather than one 'lighting' page; 'Request a consultation' CTA rather than 'Get a quote'
- Monthly running cost ($5 to $15 for LED, Angi 2026) to kill the electric-bill objection
- Consistent name/address/phone on Yelp, Google Business Profile, Angi and BBB, since those feed AI answers
Price it, name the warranty, answer the bill
The buyer searched “how much does landscape lighting cost” and saw $2,000 to $6,000 a project and $100 to $500 a fixture (Angi, 2026); some also saw “why is landscape lighting so expensive” in the same autocomplete. The site answers plainly: per-fixture ranges for path lights at $50 to $150, uplights at $100 to $400, deck and step lights at $100 to $300 (HomeAdvisor and Angi, 2026), a typical project range, and what the design consultation costs and whether it is credited to the install. It contrasts a pro install with a ten-light DIY solar set at $100 to $1,500 in materials (LawnStarter, 2025) rather than pretending the warehouse kit does not exist.
The warranty is a real differentiator, so it is named: brass and copper fixtures with a lifetime warranty from one maker, fifteen years on brass and five on aluminum from another, lifetime on professional transformers. The running cost is stated, $5 to $15 a month for an LED system (Angi, 2026), because the electric bill is a standing objection. Smart controls are a priced upgrade line, $150 to $400 (Angi, 2026): app scheduling, zones, dimming, colour. And the maintenance plan has a price, $100 to $300 a year, and a list of what a visit does: clean lenses, re-aim, trim, rebury wire, test the transformer.
- Lights-off to lights-on on every service page
- Per-fixture, per-project and consultation prices, DIY contrasted honestly
- Fixture brand and warranty named, running cost stated
- Smart controls and the maintenance plan as priced lines
- One button everywhere: book a dusk consultation
Own it or rent it, live in seven days
Own the site for $2,499, or rent it for $297 a month with hosting and changes included; either way it is live seven days from handover of your night photos and prices. Support after the build is $47 a month on an owned site. Holiday lighting gets its own page if you offer it, since it was 21 percent of the largest franchise’s revenue in fiscal 2024 at an average of $1,809 a job (Franchise Chatter, 2025). Repair and LED conversion get a page too, because “landscape lighting repair near me” is a live search and halogen systems fail on a schedule.
Questions about website for outdoor lighting companies
What should a landscape lighting website show first?
The house at night, then the same frame with the lights off. The product is invisible in daylight and the before-and-after costs nothing to shoot, so it leads every page.
Should the site publish per-fixture prices?
Yes. $100 to $500 a fixture and $2,000 to $6,000 a project is what the buyer already saw (Angi, 2026). Add the running cost, $5 to $15 a month for LED, and the electric-bill objection is gone before the call.
Why one page per lighting service?
Because path lights, uplighting, deck lighting, smart controls, repair and holiday lighting are different searches with different prices. One lighting page ranks for none of them.
Do I own the lighting website, or rent it?
Your choice. $2,499 to own, or $297 a month to rent with hosting and changes included. Support on an owned site is $47 a month.
How long does an outdoor lighting website take to build?
Seven days from handover of your night photos, prices and service area. The service pages, the warranty page and the consultation booking are part of the build.
More for this trade: Outdoor Lighting Marketing, Outdoor Lighting Lead Generation, Outdoor Lighting Facebook Ads, Outdoor Lighting Google Ads, Outdoor Lighting SEO, Outdoor Lighting AI Search, Outdoor Lighting ChatGPT Ads.