Two busy seasons, two slow ones, and one plan for all four.
Cooling calls stack up in summer and heating calls in winter. Spring and fall are when the plan books the tune-ups that keep your trucks moving between them.
- Be the first name found when the air stops blowing cold
- Sell tune-ups before the heat wave, not during it
- Follow up on every call and form, not just the ones you catch
The system in order, set up for an HVAC company: first, a site with repair, replacement and tune-up pages for your towns. Next, Google search ads and Local Services Ads, where no-cool and no-heat calls begin. Then spring and fall offers for the slow weeks. Every call and form gets a follow-up.
Plan for four seasons, not two
The slow stretches sit between the summer and winter peaks: roughly March to April and September to October in one bookkeeper's model of an HVAC year (Steph's Books, 2026). ENERGY STAR tells homeowners to check cooling in spring and heating in fall, so tune-up offers and plan sign-ups run then. Search budgets rise before the first heat wave and the first cold snap.
Settle repair or replace before the visit
Price guides put most AC repairs at $150 to $650 and a standard AC and furnace replacement at $5,000 to $12,500 (This Old House, 2026). This Old House also says central AC lasts 12 to 15 years, and to consider replacing when age times the repair cost passes $5,000. Your site says this plainly, with financing if you offer it.
Your HVAC company gets the same system we run for our home-service clients: the website, the ads and the follow-up. The work below is theirs, and each piece names the client’s trade.
Real work you can check
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A turf cleaning client’s ads, straight from Meta
Murphys Turf cleans artificial turf across five California service areas. This is its own ad account for one week, as Ads Manager shows it.
Read the Murphys Turf case studyWhat clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Why do HVAC search ads pull in job seekers?
Google's suggestions for hvac include technician, apprenticeship and pay searches (Google autocomplete, 2026). Your ads bid on repair, replacement and near me phrasing and block job, school and salary terms.
Can an HVAC company run Local Services Ads?
Yes. Google lists HVAC as an urgent category, so screening can include background checks on the technicians you send into homes. Passing earns the Google Verified badge. You pay per lead, and Google may rank you lower if calls and messages go unanswered.
Should our site still mention the federal tax credit?
Not for new installs. The IRS says the 25C credit covers improvements made through December 31, 2025. Swap that line for state or utility rebates you can confirm.
Where does Facebook fit for an HVAC company?
After search, in the shoulder months, with tune-up or plan offers for homeowners who are not searching yet. One agency puts HVAC service-call lead ads at $35 to $55 a lead and installation campaigns above $115 (PipelineOn, 2026).
Do you take on HVAC companies?
Yes, and any other home-service business. An HVAC company gets the system laid out above: the site, search and Local Services Ads, shoulder-season offers and follow-up. The reviews and work on this page name each client's own trade.
See what fits your business.
One HVAC company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the HVAC market details
The HVAC year, and where the money is
Researched, not guessed. Every line names where it came from.
- Peak
- Two peaks: cooling from June to August, with July the top month, and heating from December to February, in a month by month model of a $2 million HVAC company (stephsbooks.com, Apr 2026). ACCA's contractor blog says HVAC companies are inundated with work in summer and winter (hvac-blog.acca.org, 2013).stephsbooks.com
- Shoulder
- May and November ramps, when AC and furnace tune-ups and maintenance agreements start (stephsbooks.com, 2026). ENERGY STAR tells homeowners to check the cooling system in spring and the heating system in fall (energystar.gov), and This Old House says AC service usually comes in early spring and furnace service in fall (thisoldhouse.com, 2026).
- Quiet
- No true dead season, but March to April and September to October are the slow stretches between the peaks, with October the lowest revenue month in the model (stephsbooks.com, 2026). Warmer states see AC calls build earlier and last longer; colder states see the biggest heating rush (gpsinsight.com, 2026).
- What triggers a call
- AC not blowing cold air (the top suggestion for 'ac not' in Google autocomplete, 2026); furnace not turning on or not igniting (Google autocomplete for 'furnace not', 2026); a central AC reaching 12 to 15 years, its typical life (thisoldhouse.com, 2026); a repair quote where the system's age times the repair cost passes $5,000 (thisoldhouse.com, 2026); rising energy bills (thisoldhouse.com, 2026); a system still on R-22 refrigerant, which has not been made or imported in the US since 2020, though existing systems may still be used (epa.gov)
- Typical residential job
- $150 to $650 for most AC repairs; $5,000 to $12,500 for a standard AC and furnace replacement, with whole-system averages of $8,138 for a home of 1,000 square feet to $12,670 for one of 2,500 square feet (thisoldhouse.com, 2026)thisoldhouse.com, 2026
- Comes back
- Built into the trade. ENERGY STAR advises a pre-season check of the cooling system in spring and the heating system in fall (energystar.gov), and This Old House recommends a yearly tune-up for each part of the system at $75 to $200 a visit, with annual plans at $75 to $150 and twice-a-year plans at $150 to $300 (thisoldhouse.com, 2026). Replacement comes around on a 12 to 15 year cycle for central AC (thisoldhouse.com, 2026).thisoldhouse.com
Google first for HVAC. Here is why.
- First channel
- Google treats HVAC as an urgent category because people call when the heat fails in freezing weather (support.google.com, 2026), and the searches are urgent and local: 'hvac near me open now', 'ac not blowing cold air', 'furnace not turning on' (Google autocomplete, 2026). A February 2026 report put Local Services Ads at $51 a lead across 409 HVAC accounts, against $149 for non-branded search in a separate 2026 sample of HVAC and plumbing contractors (SearchLight Digital, via pipelineon.com, 2026), and search clicks run $9.30 to $9.68 (localiq.com, 2025).support.google.com
- Second channel
- Meta fills the spring and fall shoulders with tune-up and maintenance plan offers that nobody is searching for yet. One agency puts well-run service-call lead ads at $35 to $55 a lead (pipelineon.com, 2026).