Google Ads for Concrete & Driveway Sealing (2026)
You should have the website right first.
TL;DR: Concrete sealing has predictable 2–3 year recurring demand and a chemistry-aware buyer. LSAs deliver $30–$70 CPL during May–October peak season. A $1,500/mo budget produces 22–50 leads with strong ROAS when polyurea upsell (2–3x acrylic pricing) is offered properly.
LSA benchmarks for concrete sealing
| Metric | Range |
|---|---|
| CPL | $30–$70 |
| Lead-to-quote | 65–80% |
| Close rate | 35–50% |
| Avg ticket | $300–$1,200 |
| Polyurea upsell rate | 15–30% |
| Typical monthly spend | $1,000–$3,000 |
| ROAS | 12–25x |
Channel mix
- LSAs: "driveway sealing [city]," "concrete sealing near me"
- Search: Polyurea sealing, paver sealing, commercial intent, brand defense
- PMax: Retargeting + customer-match expansion for renewals
Budget by stage
- $200k–$500k: $1,000–$2,000/mo
- $500k–$1M: $2,000–$4,000/mo
- $1M+: $4,000–$7,000/mo
Seasonal timing
May–October is peak. Run ads aggressively during these months; reduce 50%+ off-peak.
Negative keywords
"diy," "products," "supplier," "tutorial," "rental," competitor brands.
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